HURRICANE — Perhaps it was indeed serendipitous circumstances that lead to Christin Massey and Heather King purchasing a cupcake shop, but since reopening under new management in May the Serendipity Cupcake Boutique seems to have become a sweet success.
The boutique sells a different variety of gourmet cupcakes each day in a variety of flavors ranging from red velvet to peanut butter Oreo and caramel cheesecake. The flavors change everyday and seasonal flavors like sweet potato and pumpkin are available.
“We acquired the business in May and acquired all the equipment and memories,” Massey said “My partner Heather had sold private orders of cupcakes out of her house for some time, and it has always been her dream to own a cupcake shop. I’ve always baked with my family so it’s been a natural fit. When we took over we started creating our own recipes and building the business up from there.”
Classic Cupcakes sell for $2 while filled cupcakes are $2.50 each. A dozen mini-cupcakes are available for $9 to $10 (depending on the type), while a dozen full-sized cupcakes sell for $24. Full-sized cakes are also available via special order, and the shop also sells ice cream. Cookies and cakepops are also for sale.
“We close every time we sell out, so people call us or text us and order cupcakes,” Massey said. “That way people can come in and pick up their cupcakes after work. We don’t have a set schedule on which types of cupcakes we’re making, and we change things every day. We have a over a hundred flavors. The number of cupcakes we make also changes. We might make fewer because of bad weather. We can also do special orders for people with diet needs. We can do sugar free or gluten free cupcakes. We can also do parties out of our shop.”
Serendipity Cupcake Boutique is located at 3430 Teays Valley Road in Hurricane, W.Va. It is open from 11 a.m. to 6 p.m. Tuesdays through Saturdays or whenever they sell out. Cash and most major credit cards are accepted.
For orders or more information, call 304-397-6840. Orders can also be placed via text message at 304-542-6686.
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